Black FridayEvery diffuser $12 (was $20)
Zero nicNo charging15 flavors30-day guarantee
4.85/510,000+ reviews
Black Friday holiday sale · 40% off

The draw you know. Zero nic.

Same hand-to-mouth ritual, nothing pulling you back

Pure diffusers feel just like your daily ritual: the draw, the pause, the exhale. The difference is what's inside: plant-powered formulas for energy, everyday B-12 or winding down. Zero nic, and nothing to charge.

15 flavors, up to 1,200 draws each. $20 $12 a diffuser.

Formulated & assembled in the USA

Showing all 15 flavors · tap a diffuser for details

Prefer pouches?

Try Pure pouches

Zero Nic pouches with the same clean feel. $8 a can, mix any flavors.

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What is Pure?

Six reasons to make the switch

  • Zero nic

    In every diffuser and every flavor.

  • Same ritual

    The draw, the pause, the exhale.

  • No charging

    Up to 1,200 draws, nothing to plug in.

  • Plant-powered

    Lab-tested, plant-based formulas.

  • 15 flavors

    Cool Mint to Glowberry.

  • 6 formulas

    Caffeine, B-12, Calm, Melatonin, Detox and Gaming.

Reviews

They made the switch

4.85
10,000+ reviews · 500,000+ switched
“OMG! This is one of the best packs I've ever received. The unboxing experience is ELITE. I am on my third one (watermelon) and I've been really enjoying it!”
Cady, CaliforniaComplete Set
“All of them taste amazing and the hit is smooth. Very flavorful! The harshness of regular vapes is nonexistent. I absolutely love these!”
Justin, New JerseyVitamin B-12
“I love these flavors. I haven't craved any nic since I started using it and don't have to recharge it. It's a grab on the go. My brother loves this!”
Amanda, New YorkCaffeine diffuser
“I have bad anxiety at times, and these have been amazing for that! They're quick working and have been so great! They taste so good as well!”
Regan, TexasCalm diffuser
“Very awesome! I like it a lot and it's nice for imitating the motion of a vape.”
Sloane, TennesseeVitamin B-12 diffuser
“Amazing flavor, great pull, love it!”
Eric, OklahomaVitamin B-12 diffuser
“My favorite vap”
Marcell M.Detox diffuser

How it works

Easy. Like, really easy.

If you've held a vape before, you already know how.

  1. Pick your flavors

    Add as many as you like. Each diffuser is $12.

  2. Draw

    The draw, the pause, the exhale. No setup, no charging.

  3. Grab the next one

    When it's done, reach for your next flavor.

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The Pure promise

Clean diffusers, zero nic

  • Zero nic

    In every diffuser we make.

  • Plant-powered

    Lab-tested, plant-based ingredients.

  • No charging

    Up to 1,200 draws each.

  • Made in USA

    Formulated in the USA.

  • Ships fast

    3 to 5 business days in the US.

  • 30-day guarantee

    Not for you? Get your money back.

  • 500,000+ switched

    People who've swapped in Pure.

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Your new daily ritual.